Archive for August, 2007
So, I did it again
Yeah, I know it is blog suicide. I moved the site again.
See, the first time I let wordpress host the blog. Bad idea. You get so much more control when you host it yourself.
So, I hosted it on the Agency’s web site. Bad idea #2. I should know better. It just made everything convoluted and […]
Popularity: 3% [?]
How To Market Your Credit Union
I don’t know how many noticed my last post. I added a new cateory. We now have a “How To” section. YAY!
Ok, this might not be too exciting but take a walk with me for a moment.
Something I have noticed over the years is that some folks don’t really respect what we do. I know, […]
Popularity: 5% [?]
How to write a graphic design brief for your credit union marketing
When you’re dealing with a graphic design project for your credit union, it’s vital to write a detailed graphic design brief at the very beginning. It doesn’t matter if you are working with an agency or your internal marketing department. There are two main reasons for this:
It ensures that you, as Marketing Specialist, Marketing Manager, […]
Popularity: 10% [?]
Why I think Kinecta FCU is Brilliant
First, for those of you who haven’t heard - Kinecta is in the check cashing business.
About a week and a half ago, they bought Nix Check Cashing. Nix holds about 55 locations throughout Southern California. They serve the under-served as most check cashing places do.
Now, I am not a huge fan of check cashing places. […]
Popularity: 6% [?]
The Worst Case Scenario - When it’s time to break the rules
Another gem of a customer service story from The Consumerist.
So, we all pretty much believe in following the rules. But what happens when the rules result in horrible customer service? Here is a story about a man and a car. See, the gentleman in question went to his favorite dealer to buy a new car. […]
Popularity: 3% [?]
Do you know what Gen X is up to? Think again.
I found this little nugget of interesting information and thought I would share it. It is something that we have been trying to let our clients know about the upcoming class of consumers in the country.
Businesses who sell to Gen X and Gen Y may want to check out this sample from the Cassandra Report […]
Popularity: 5% [?]
$50,000,000 Mistake or “Why It Pays To Proofread”
Ok, far be it for me to slap someone when they are down. I can’t say that I have never made a mistake. I have missed typos in proofing. Things slip through the cracks.
It doesn’t happen often - but it can happen. And when it does I kiss as much butt as I can to […]
Popularity: 3% [?]
Chipping Away the Marble from a Masterpiece
I was reading one of my favorite blogs OwnYourBrand and read an excellent post by Mike that describes a funny story:
“Mark Dziersk knows how to chip away at the “I’m a lone genius” fallacy. Standing at a whiteboard in front of a class at Northwestern University’s Engineering Design Center, Dziersk sketches a cartoon-like head of […]
Popularity: 3% [?]
Congratulations First New York FCU on your new blog!
First New York FCU launched their blog recently and I would like to give you an opinion - since I have so many.
First the not so great stuff. FNYFCU is using a standard template. It isnt really branded well to the credit union. I made the same mistake and launched with […]
Popularity: 12% [?]
Who says marketing doesn’t work?
In case you haven’t heard - McDonald’s carrots taste better than regular old carrots.
Some of us in the marketing field know how marketing works. It is a beautifully balanced mixture of branding and awareness. But the naysayers would have you believe that marketing = advertising. They believe that as long as you are sending out […]
Popularity: 14% [?]
