Social Media and Credit Unions: A Recap from MAC 2008
To the folks who regularly tune in, thanks – I hope you find this helpful.
To the folks who attended the Marketing Association of Credit Unions 2008 Conference and Awards, I am compiling a list of the links that I mentioned in my presentation. I hope it helps in your presentations to your board and executive staff.
I will also be posting some of the slides with a short audiocast as a “mini presentation” that you can use to show to the folks who need more information on social media.
Now to the links:
Protecting your credit union’s reputation: A User’s Guide – This is where we talk about things like Google alerts and how you can use them to see who is talking about you, your staff and your credit union.
How to: Create your own credit union blog – This is a bit of a step-by-step on how to go about setting up your credit union blog.
Credit Union Web Design: What are your options – It is not as complicated as you may think.
Credit Union Podcasting: The Great Site Hype - If you are going to podcast, make sure you know what you are getting into.
CU Blogging 2: Rules for the road – More tips for setting up your credit union blog
Customer Service Millenium Style – There are a huge assortment of sites that act as consumer activists. Here are a few sites and examples of how companies suffer from and responded to online criticisms.
How To: What to do when your credit union gets blogjacked – This is where we show you how to do a little crime-fighting to find out who is out to get you or who is using your good name to line their pockets.
Another credit union blogjacking victim – This is where I talk about what happened to the folks at AFCU. Someone used their name to set up a fake blog that steals news about their credit union to sell Google ads.
Credit Union Blogging is not for Everyone – It really isn’t you know. But if you want to start looking into the costs and technology required to get the ball rolling, take a look at this post.
Free content for your credit union blog – You don’t have to write your own stuff all by your lonesome. There is plenty of good stuff out there that you can use free and clear!
Welcome to Stupid Life CU – Wonder why I left Second Life out of my social media presentation? This is why.
Friday Fun: FreecreditReport.com Makes me laugh – Yeah, it has very little to do with credit union marketing. But this post still gets 60 to 70 unique hits a day and exposes my company to potential clients all over the world. Has it resulted in any business? I don’t know. Does it hurt? Absolutely not!
Blogs are like asses, everyone has one – find out what your employees are saying about you. This is in reference to my comment that your employees or customers could be out there damaging your brand. Creating a forum to discuss issues gives you the power instead of outsourcing it to one of these sites.
Bank of America beat us to the punch again – creating a small business forum with social capabilities has turned Bank of America into a small business resource. It creates an affinity to BofA as well as exposure to their brand of being a bank that cares about small business.
Hang in there. I have more info on the way. And always, if you have a question – feel free to give us a shout!
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Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .
Jason Rakowski