Archive for July, 2008

Branding vs. Blanding – Making Your Credit Union Stand Out!

Jeffry Pilcher said “Prototypical Blanding” today and I had to figure out a way to use it in a post!
Ok, first let’s get a few things out of the way. While I may have only been in the CU game for about 7 years, I have been in branding and marketing for about 15 years. […]

Popularity: 30% [?]


Brand Killer: Dear Credit Union – Why don’t you love me anymore?

I had to get some papers notarized. I don’t have to do this often, but enough that I have a regular place that I go to get this done.
But there is a new shopping center near my neighborhood. Now, I am not rolling in so much dough that I walk around in a top hat, […]

Popularity: 40% [?]