Friday Fun: I was sick, but now I am SUPER!
Things have been quiet around the blog. We had a mad rush of interest in some of the super cool credit union marketing things that we have been doing and I have been feeling like a one legged sprinter - tired and running in circles.
However, today something strange happened. While eating a Jack-in-the-box taco I was bitten by a radioactive ladybug. Initially I only felt hungry and a little irritated…
then something happened…
I felt SUPER!
Kodak put this out, and while it is funny and a bit of a time waster, I have already made videos for Dena, Cameron and Laney (Wife and kids).
I do see how this would be an awesome thing for a credit union to do. But it would have to be funny or campy like this and so many credit unions are afraid to admit that they have a sense of humor.
There are a bunch of people who can do this type of thing. We have even been dabbling in it ourselves (mostly out of pure geeky fun-ness).
So here are some questions. I always hesitate to ask questions in case no one answers, but here you go.
- Would your credit union ever consider doing something like this? If not, why?
- Do you think this is more effective as a youth marketing tool or a broad based viral marketing tool covering a diverse demographic base?
Just food for thought. I will give you my perspective after I hear some opinions 
Oh, and because you read this far, I will let you see the new super me video!
And here is the link to make your own.
Thanks for hanging in there and I am happy to be back on the blogwagon!
HEY! Dont forget to be super to your friends and post your “Super You” video link in your comment! We can all be “Super Friends” together!
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Comments
Yeah I could see this being valuable for brand awareness, which could be useful to credit unions like mine whose members are served through another CU’s branches. Finding an applicable subject for the video would take some work, as “Financial Advisor-Yourself” might not be as interesting… 
http://www.makemesuper.com/r.php?i=1_18f4a-074449-f-Shannon
I think it’s possible for something like this to work for credit unions, but the challenge would be finding something applicable. People go crazy for stuff like this and the Elf Yourself campaign from Office Max, but even they have some degree of difficulty in proving or measuring its effectiveness.