Brand Killers
Brand Killer: Dear Credit Union – Why don’t you love me anymore?
I had to get some papers notarized. I don’t have to do this often, but enough that I have a regular place that I go to get this done.
But there is a new shopping center near my neighborhood. Now, I am not rolling in so much dough that I walk around in a top hat, […]
Popularity: 20% [?]
Why is your credit union website so ugly?
You know who you are. You had your site designed 5, 6 or 7 years ago. It was designed for an 800 pixel wide screen, or even worse, 640×480.You may not even know that your “drop-down” menu systems (if you even have one) don’t work on the new browsers because your IT department won’t let […]
Popularity: 94% [?]
How To: What to do when your CU gets Blogjacked
Look, I am no lawyer, and if you get blogjacked, a lawyer is likely to be your sidekick in your blog crime-fighting adventure. I am merely an assistant, a learned advisor, even a friendly guy at the gas station offering you directions.
Consider me Q to your James Bond. Maybe even the Obi Wan to your […]
Popularity: 100% [?]
Another credit union blogjacking victim
At first I thought that Arizona Federal Credit Union had decided to “Go Blog” in the worst possible way. What the heck was I looking at? What credit union in their right mind would put google ads on their blog?
Ahhh, yeah. I looked at the URL.
While the blog was called the Arizona Federal Credit Union […]
Popularity: 75% [?]
Your brand is a set of promises. Don’t be a liar.
I know we talk about branding and design and all those fun and fascinating things. But we haven’t spent a lot of time defining what branding is. Branding is just a set of promises that you make to your members or customers. That’s it. It is nothing more fancy or complicated than that.
Now, the complicated […]
Popularity: 29% [?]
Friday Fun - Finally! A Cream that makes it bigger!
So this has been an ongoing joke/complaint/whatever in the design and marketing industry since the beginning of time. The brilliant folks at AgencyFusion has put together this very funny but oh so revealing infomercial for those who need to have it bigger.
Get the Flash Player to see this video.
I would love to take credit for […]
Popularity: 16% [?]
Brand Killers - what not to do to your credit union.
I am also posting this in the How-To section because I almost titled this post “How to kill your brand”
Here is the background. I have been over and Denise Wymore’s site (which I love) and we have been discussing what she calls Pirate Marketing and I call Ghetto Marketing. The conversation has been great. We […]
Popularity: 15% [?]
