Credit Union Branding
Branding vs. Blanding – Making Your Credit Union Stand Out!
Jeffry Pilcher said “Prototypical Blanding” today and I had to figure out a way to use it in a post!
Ok, first let’s get a few things out of the way. While I may have only been in the CU game for about 7 years, I have been in branding and marketing for about 15 years. […]
Popularity: 8% [?]
Brand Killer: Dear Credit Union – Why don’t you love me anymore?
I had to get some papers notarized. I don’t have to do this often, but enough that I have a regular place that I go to get this done.
But there is a new shopping center near my neighborhood. Now, I am not rolling in so much dough that I walk around in a top hat, […]
Popularity: 20% [?]
Social Media and Credit Unions: A Recap from MAC 2008
To the folks who regularly tune in, thanks – I hope you find this helpful.
To the folks who attended the Marketing Association of Credit Unions 2008 Conference and Awards, I am compiling a list of the links that I mentioned in my presentation. I hope it helps in your presentations to your board and executive […]
Popularity: 77% [?]
Why is your credit union website so ugly?
You know who you are. You had your site designed 5, 6 or 7 years ago. It was designed for an 800 pixel wide screen, or even worse, 640×480.You may not even know that your “drop-down” menu systems (if you even have one) don’t work on the new browsers because your IT department won’t let […]
Popularity: 94% [?]
What makes a great credit union logo?
There are five critical elements that can be seen in every great logo design:
It must be describable
It must be memorable
It must be effective in black and white (and at low resolutions – say on a fax)
It must be scalable (this means it will work well on pens or other swag)
It should never include a […]
Popularity: 92% [?]
Another credit union blogjacking victim
At first I thought that Arizona Federal Credit Union had decided to “Go Blog” in the worst possible way. What the heck was I looking at? What credit union in their right mind would put google ads on their blog?
Ahhh, yeah. I looked at the URL.
While the blog was called the Arizona Federal Credit Union […]
Popularity: 75% [?]
Give Me Some Skins, CapitalOne!
So there has been a lot of press about the new CapitalOne CardLab recently. I have seen a few folks blogging about it, seen it on the news, television commercials and so forth. We have seen similar technology with a few other financial institutions. What makes this particular card special is not only can you […]
Popularity: 41% [?]
Your brand is a set of promises. Don’t be a liar.
I know we talk about branding and design and all those fun and fascinating things. But we haven’t spent a lot of time defining what branding is. Branding is just a set of promises that you make to your members or customers. That’s it. It is nothing more fancy or complicated than that.
Now, the complicated […]
Popularity: 29% [?]
Take my checks and shove em!
Thats how I felt this morning. I have to say that I am still irritated. Probably overly so without real reason. What happened?
The bank that handles two of my personal accounts went with envelope less deposits through the ATM. See, I have heard of these but none of my banks or credit unions have yet […]
Popularity: 21% [?]
It’s Official, blogs are like asses. Everyone has one.
According to Technorati, 70,000 new blogs are launched every day (I wonder how many of those are Facebook, MySpace and random social networking sites). But, according to the same survey, only 5% of corporations have dipped into the blogging pool.
Now, Dave Sifry, the CEO of Technorati, seems to think that this is because corporations are […]
Popularity: 17% [?]
