Credit Union Branding
Owner vs. Member vs. Customer. What do your members want?
I was over at CUSkeptic’s site. He picked up the mantle of how you address the people who give you money and what they would choose to be called if THEY had the choice.
Here is my opinion.
Being a member makes me feel like something is required of me. I need to attend meetings or donate money. It requires […]
Popularity: 8% [?]
Pink is the new bank! Branding with color.
I was reading Tim McAlpine’s blog (Currency Marketing) where he talks about his 22 immutable laws of branding. I responded to his post suggesting that I would like to see a credit union “Go Pink”.
I know what you are thinking. “Have you lost your mind?” - Gimme a second to explain.
Think what IBM did back […]
Popularity: 15% [?]
Friday Fun - Brand Awareness and Dead Animals
So, I don’t know if you know who Darren Brown is. He has a show on SciFi Channel called Mind Control. I enjoy the show because it gives you a bit of insight into the human brain and how it works. It is a tad on the geeky side, but he also had a […]
Popularity: 9% [?]
Bad Design or Fear of Committment?
After my last post I got an email from a friend/colleague.
He and I were discussing the various cryptic messages that we get from clients. Not all of them are credit union clients, but it is not uncommon to hear these types of things from a client.
“It doesn’t do anything for me.”
“I’m not wowed by […]
Popularity: 11% [?]
How To Speak “Graphic Designer” for Credit Unions
Over the past 12 years of my personal career and the accumulative experience of my team, we have found one thing to be constant. Technology creates confusion.
Other than the agency, I also own and run an internet marketing and design company for about 10 years. About 6 years ago I met up with an old […]
Popularity: 19% [?]
How To Write a Press Release for Your Credit Union
There are thousands of books out there on how to write a press release. There are even more online resources. Here is one more neat, short how-to segment on how to write one for your credit union.
I am going to give you some good stuff here on what not to do and some tips on […]
Popularity: 11% [?]
Pet Peeves - Stop Marketing With Colored Copy Paper!
Ok, here is a new segment - Pet Peeves.
I usually keep things like this to inside my circle of friends or colleagues, but since we are all in the same boat, I think I can share with you.
STOP USING ASTROBRITE AND FLOURESCENT PAPER TO MAKE SIGNS!
Guys, please, this looks ridiculous.
I know it is cost effective, […]
Popularity: 9% [?]
How to write a graphic design brief for your credit union marketing
When you’re dealing with a graphic design project for your credit union, it’s vital to write a detailed graphic design brief at the very beginning. It doesn’t matter if you are working with an agency or your internal marketing department. There are two main reasons for this:
It ensures that you, as Marketing Specialist, Marketing Manager, […]
Popularity: 10% [?]
Why I think Kinecta FCU is Brilliant
First, for those of you who haven’t heard - Kinecta is in the check cashing business.
About a week and a half ago, they bought Nix Check Cashing. Nix holds about 55 locations throughout Southern California. They serve the under-served as most check cashing places do.
Now, I am not a huge fan of check cashing places. […]
Popularity: 6% [?]
The Worst Case Scenario - When it’s time to break the rules
Another gem of a customer service story from The Consumerist.
So, we all pretty much believe in following the rules. But what happens when the rules result in horrible customer service? Here is a story about a man and a car. See, the gentleman in question went to his favorite dealer to buy a new car. […]
Popularity: 3% [?]
