Credit Union Branding
The Worst Case Scenario - When it’s time to break the rules
Another gem of a customer service story from The Consumerist.
So, we all pretty much believe in following the rules. But what happens when the rules result in horrible customer service? Here is a story about a man and a car. See, the gentleman in question went to his favorite dealer to buy a new car. [...]
Popularity: 3% [?]
$50,000,000 Mistake or “Why It Pays To Proofread”
Ok, far be it for me to slap someone when they are down. I can’t say that I have never made a mistake. I have missed typos in proofing. Things slip through the cracks.
It doesn’t happen often - but it can happen. And when it does I kiss as much butt as I can to [...]
Popularity: 3% [?]
Chipping Away the Marble from a Masterpiece
I was reading one of my favorite blogs OwnYourBrand and read an excellent post by Mike that describes a funny story:
“Mark Dziersk knows how to chip away at the “I’m a lone genius” fallacy. Standing at a whiteboard in front of a class at Northwestern University’s Engineering Design Center, Dziersk sketches a cartoon-like head of [...]
Popularity: 3% [?]
Congratulations First New York FCU on your new blog!
First New York FCU launched their blog recently and I would like to give you an opinion - since I have so many.
First the not so great stuff. FNYFCU is using a standard template. It isnt really branded well to the credit union. I made the same mistake and launched with [...]
Popularity: 10% [?]
Who says marketing doesn’t work?
In case you haven’t heard - McDonald’s carrots taste better than regular old carrots.
Some of us in the marketing field know how marketing works. It is a beautifully balanced mixture of branding and awareness. But the naysayers would have you believe that marketing = advertising. They believe that as long as you are sending out [...]
Popularity: 14% [?]
Customer Service Millenium Style
I wanted to take a moment to talk about something that has been batted around over at OpenSourceCU and a few other marketing sites that I visit. It is the power of what we have been calling”Social Media”.
Another favorite website is The Consumerist. This site gives tips to the regular guy from industry “insiders”. Typically [...]
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When Branding Goes Right.
Last week, people in Tennessee received a funny phone call around dinner time. It was an automated message informing them that there was a problem with their Tennessee Valley Federal Credit Union account and that it has been frozen until a confirmation phone call has been made.
We all know that phishing has become an almost [...]
Popularity: 12% [?]
Living the Brand
I was catching up on some blogs and I came across one at ownyourbrand.com
Mike talks about being in an airport eatery and overhearing a conversation between two emloyees:
Employee 1: “We get paid the same if we take our half hour break or not.”
Employee 2: “Wrong! Take a half hour break and you get less. I [...]
Popularity: 5% [?]
5 Things Paris Hilton Taught Me About Credit Union Marketing
This last weekend I was flipping channels and I came across the E! channel. Once again I was assaulted with coverage of the latests happenings of Paris Hilton. How does this vapid and untalented girl keep getting positive press? Even when it seems her world is falling to pieces, she seems to come out on [...]
Popularity: 5% [?]
Friday Fun - The Branding Expert
Have a great weekend!
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