Credit Union Marketing
Enough already! Credit union blogging is not for everbody!
Anyone who reads credit union blogs, likely reads OpenSourceCU. Yesterday they had a comment that said:
If I hear one more vendor referring to their social media clique members using terms like “cool kids” or “big brains”, I am going to puke. Just take a look around at some of the posts on this site and […]
Popularity: 85% [?]
What makes a great credit union logo?
There are five critical elements that can be seen in every great logo design:
It must be describable
It must be memorable
It must be effective in black and white (and at low resolutions – say on a fax)
It must be scalable (this means it will work well on pens or other swag)
It should never include a […]
Popularity: 77% [?]
Friday Fun - Marketing in a foreign tongue
Cracking an international market or non-english speaking demographic is a goal of most growing corporations (and credit unions). It shouldn’t be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example…
The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of […]
Popularity: 46% [?]
Articles
This happens from time to time and it drives me crazy.
I accidentally write a post and hit publish instead of save or something like that. Then my server sends out a notice to everyone with the web link to the new post. Well if I delete the post, all the feeds stop working for that […]
Popularity: 52% [?]
Welcome to the Stupid Life CU
So I was going through my blog feeds and I went to YES Summit (Excellent Blog) and read a small post about CUs and Second Life. I know what I am about to say may scream blasphemy to my pro-cu-tech amigos but here it goes…
I have never seen SL as an opportunity for credit […]
Popularity: 45% [?]
Give Me Some Skins, CapitalOne!
So there has been a lot of press about the new CapitalOne CardLab recently. I have seen a few folks blogging about it, seen it on the news, television commercials and so forth. We have seen similar technology with a few other financial institutions. What makes this particular card special is not only can you […]
Popularity: 36% [?]
How-To: Digital Branch Merchandising on the Cheap!
You have all seen them. The big flashy screens put up in branches to promote products and services. The ads keep rotating out like magical posters. Sometimes they give you news updates, videos or animated ads. Whatever it is that you are getting from your service provider, I have to say, you could likely do […]
Popularity: 25% [?]
Your brand is a set of promises. Don’t be a liar.
I know we talk about branding and design and all those fun and fascinating things. But we haven’t spent a lot of time defining what branding is. Branding is just a set of promises that you make to your members or customers. That’s it. It is nothing more fancy or complicated than that.
Now, the complicated […]
Popularity: 26% [?]
Chinese Food for Thought
I just finished lunch. I found a new Chinese food place that it a 15 minute drive from our office, but it is the closest, good Chinese food place around here. For those who don’t know, our offices are next to the local airport. Cool if you like planes (I do) bad if you […]
Popularity: 11% [?]
Embrace the poop!
I haven’t been sleeping much lately. My whole family has a cold, my daughter has a fever and my new son is having a hard time breathing from the congestion. So my daughter wakes up every hour, the boy wakes up every half hour and I never wake up because I never fall asleep. So, […]
Popularity: 17% [?]
