Credit Union Marketing
Pink is the new bank! Branding with color.
I was reading Tim McAlpine’s blog (Currency Marketing) where he talks about his 22 immutable laws of branding. I responded to his post suggesting that I would like to see a credit union “Go Pink”.
I know what you are thinking. “Have you lost your mind?” - Gimme a second to explain.
Think what IBM did back [...]
Popularity: 14% [?]
Friday Fun Quiz - Are you qualified for youth marketing?
I know I am guilty of it. Getting into the head of today’s youth gets harder and harder for every year you get older. Lucky I am immature and surround myself with teenagers and 20-somethings. Even if that does make me the “Creepy old dude”. Here a few things to remind you of your age [...]
Popularity: 3% [?]
Bank of America Beat Us To The Punch, Again.
Ok, so it’s not like we can’t do it too - punch back that is. But its like having sand kicked into your face, again and again. I was a little guy, skinny and gangly - then I started drinking milk…
Sorry, it is a little late and I just read an article that frustrates me. [...]
Popularity: 10% [?]
Friday Fun - Brand Awareness and Dead Animals
So, I don’t know if you know who Darren Brown is. He has a show on SciFi Channel called Mind Control. I enjoy the show because it gives you a bit of insight into the human brain and how it works. It is a tad on the geeky side, but he also had a [...]
Popularity: 6% [?]
Bad Design or Fear of Committment?
After my last post I got an email from a friend/colleague.
He and I were discussing the various cryptic messages that we get from clients. Not all of them are credit union clients, but it is not uncommon to hear these types of things from a client.
“It doesn’t do anything for me.”
“I’m not wowed by [...]
Popularity: 9% [?]
How To Speak “Graphic Designer” for Credit Unions
Over the past 12 years of my personal career and the accumulative experience of my team, we have found one thing to be constant. Technology creates confusion.
Other than the agency, I also own and run an internet marketing and design company for about 10 years. About 6 years ago I met up with an old [...]
Popularity: 14% [?]
How to get youth members the Provo Utah way
This is the coolest thing I have seen in a while.
#1. Provo High School is making financial education a requirement for graduating from high school. This is brilliant and can only help the credit union cause.
#2. Seeing an opportunity to be apart of this revolutionary idea - Utah Community Credit Union has opend a satellite [...]
Popularity: 11% [?]
Congratulations Elevations Credit Union
Congrats on again being named Colorado’s Best Financial Institution. It is pretty nice to see a credit union that is getting the recognition by it’s members for being good stewards of what it means to be a credit union.
Oh, and for beating Wells Fargo
Popularity: 3% [?]
Popularity: 3% [?]
How To Write a Press Release for Your Credit Union
There are thousands of books out there on how to write a press release. There are even more online resources. Here is one more neat, short how-to segment on how to write one for your credit union.
I am going to give you some good stuff here on what not to do and some tips on [...]
Popularity: 11% [?]
What Free Online Management Tools Mean to Your Credit Union
Well, I have been waiting for it and it happened - Mint.com has opened it doors for business. Mint.com is a social banking application supported by Yodlee.
With sites like Wesabe.com out there, what can traditional online banking apps really offer the consumer? Not much.
How sad is that? Where is the innovation? Here is a list [...]
Popularity: 8% [?]
