Credit Unions
Does Your Credit Union Have a ButterFace?
Don’t let your credit union web site be dismissed as a Butterface. Find out how an why you need – no, MUST have a new web site.
Why did your credit union reject me?
Ok, so why ask the question right? Credit unions don’t reject relationships with potential members. Or do they?
I was rejected… on Twitter.
I know, I was surprised too!
Lets get the psychology out of the way first.
Hello, my name is Tony Mannor of Andermahr & Company – The Credit Union Marketing Agency. I am a credit union [...]
Caution: Social Media Cuts Both Ways
Your credit union has nothing if it doesn’t have a brand. A brand works both ways
1. The message you present your members
2. The message your members present on your behalf
Both are equally important. You need to control both as much as you can. This is a good start, but as always – keep your ears and eyes open. What you are laughing about and sharing with your friends via YouTube could be happening to you and your credit union.
Hey Credit Union! Show me you’re nuts!
Credit union marketing and advertising doesn’t need to be boring and dull. Spice it up and watch the new accounts open!
Suicide by Internet – Special Marketing Victims Unit
We have been watching newspaper shrinking up, consolidating and dying. Just the other day, reports came out that The San Francisco Chronicle is basically being sold for scrap.
“The Chron” has been a major paper in this area for 100 years or so. My dad used to have me run down to the 7-11 near my [...]
Marketing Triage – Credit Union Auto Loan Campaigns
Its time to start planning those auto loan campaigns! Wait….what?
Let me do some quick accounting…
Car dealerships are dropping like flies on a cold day
Car manufacturers are heading to Washington with their hands out to save them from bankruptcy
100,000s of people losing their jobs every month and unemployment is at an all time high
Some government employees [...]
Credit Union Marketing on a Shoestring Budget
There is a popular quote by marketing types. It happens to be from one of the most brilliant salesman and businessmen of the 20th century. It goes:
“A man who stops advertising to save money is like a man who stops a clock to save time.”
Henry Ford said that a long time ago. It is still very true today. I had [...]
How to pick the right agency for your credit union
You pick us!
Ok, now that that is out of the way, selecting a credit union advertising agency, marketing agency or design agency - is a tough decision for any credit union. Making the right choice will lead to trackable results for your credit union. Making the wrong agency selection will not only be a waste of [...]
Branding vs. Blanding – Making Your Credit Union Stand Out!
Jeffry Pilcher said “Prototypical Blanding” today and I had to figure out a way to use it in a post!
Ok, first let’s get a few things out of the way. While I may have only been in the CU game for about 7 years, I have been in branding and marketing for about 15 years. [...]
Brand Killer: Dear Credit Union – Why don’t you love me anymore?
I had to get some papers notarized. I don’t have to do this often, but enough that I have a regular place that I go to get this done.
But there is a new shopping center near my neighborhood. Now, I am not rolling in so much dough that I walk around in a top hat, [...]
