Credit Unions
Branding vs. Blanding – Making Your Credit Union Stand Out!
Jeffry Pilcher said “Prototypical Blanding” today and I had to figure out a way to use it in a post!
Ok, first let’s get a few things out of the way. While I may have only been in the CU game for about 7 years, I have been in branding and marketing for about 15 years. […]
Popularity: 8% [?]
Brand Killer: Dear Credit Union – Why don’t you love me anymore?
I had to get some papers notarized. I don’t have to do this often, but enough that I have a regular place that I go to get this done.
But there is a new shopping center near my neighborhood. Now, I am not rolling in so much dough that I walk around in a top hat, […]
Popularity: 20% [?]
Social Media and Credit Unions: A Recap from MAC 2008
To the folks who regularly tune in, thanks – I hope you find this helpful.
To the folks who attended the Marketing Association of Credit Unions 2008 Conference and Awards, I am compiling a list of the links that I mentioned in my presentation. I hope it helps in your presentations to your board and executive […]
Popularity: 77% [?]
Why is your credit union website so ugly?
You know who you are. You had your site designed 5, 6 or 7 years ago. It was designed for an 800 pixel wide screen, or even worse, 640×480.You may not even know that your “drop-down” menu systems (if you even have one) don’t work on the new browsers because your IT department won’t let […]
Popularity: 94% [?]
How To: What to do when your CU gets Blogjacked
Look, I am no lawyer, and if you get blogjacked, a lawyer is likely to be your sidekick in your blog crime-fighting adventure. I am merely an assistant, a learned advisor, even a friendly guy at the gas station offering you directions.
Consider me Q to your James Bond. Maybe even the Obi Wan to your […]
Popularity: 100% [?]
Another credit union blogjacking victim
At first I thought that Arizona Federal Credit Union had decided to “Go Blog” in the worst possible way. What the heck was I looking at? What credit union in their right mind would put google ads on their blog?
Ahhh, yeah. I looked at the URL.
While the blog was called the Arizona Federal Credit Union […]
Popularity: 75% [?]
A credit union member who gives until it hurts.
You may have heard this story. But, in case you haven’t in Bremerton, Washington, a credit union member was making a deposit into her local ATM and gave until it hurt.
A female member “allegedly” dropped an envelope containing her deposit and a bag of meth at a Kitsap Credit Union. She was arrested and charged […]
Popularity: 47% [?]
Embrace the poop!
I haven’t been sleeping much lately. My whole family has a cold, my daughter has a fever and my new son is having a hard time breathing from the congestion. So my daughter wakes up every hour, the boy wakes up every half hour and I never wake up because I never fall asleep. So, […]
Popularity: 19% [?]
Who says marketing doesn’t work?
In case you haven’t heard - McDonald’s carrots taste better than regular old carrots.
Some of us in the marketing field know how marketing works. It is a beautifully balanced mixture of branding and awareness. But the naysayers would have you believe that marketing = advertising. They believe that as long as you are sending out […]
Popularity: 15% [?]
When Branding Goes Right.
Last week, people in Tennessee received a funny phone call around dinner time. It was an automated message informing them that there was a problem with their Tennessee Valley Federal Credit Union account and that it has been frozen until a confirmation phone call has been made.
We all know that phishing has become an almost […]
Popularity: 13% [?]
