Direct Mail
If sex is selling then I am buying!
Some of you may remember a post I wrote a while back where I quoted a credit union marketing executive who said that their members wouldn’t know the difference between a postcard with a pretty design and one printed in black and white with a rate on the front.
It still hurts my stomach to write […]
Popularity: 4% [?]
Who says marketing doesn’t work?
In case you haven’t heard - McDonald’s carrots taste better than regular old carrots.
Some of us in the marketing field know how marketing works. It is a beautifully balanced mixture of branding and awareness. But the naysayers would have you believe that marketing = advertising. They believe that as long as you are sending out […]
Popularity: 14% [?]
Why Direct Mail Still Wins
I found this on a site that I enjoy reading from time to time.
A recent study by International Communications Research, commissioned by Pitney Bowes, found that consumers still prefer receiving promotional information and private communications the traditional way: delivered by the mailman.
When surveyed, 45.3 percent of study respondents viewed delivered mail as less intrusive than […]
Popularity: 8% [?]
