Direct Mail
Hello, Our Members are Morons.
I seriously thought about making a t-shirt that said this to hand out during concept presentations.
Why?
Because I was tired of hearing “I think it is great, very clever, but I don’t think our members will ‘get it’”.
I have always wanted to say “Well, that is because they are obviouly morons.”
Not because I thought it was [...]
Marketing Triage – Credit Union Auto Loan Campaigns
Its time to start planning those auto loan campaigns! Wait….what?
Let me do some quick accounting…
Car dealerships are dropping like flies on a cold day
Car manufacturers are heading to Washington with their hands out to save them from bankruptcy
100,000s of people losing their jobs every month and unemployment is at an all time high
Some government employees [...]
Credit Union Marketing on a Shoestring Budget
There is a popular quote by marketing types. It happens to be from one of the most brilliant salesman and businessmen of the 20th century. It goes:
“A man who stops advertising to save money is like a man who stops a clock to save time.”
Henry Ford said that a long time ago. It is still very true today. I had [...]
If sex is selling then I am buying!
Some of you may remember a post I wrote a while back where I quoted a credit union marketing executive who said that their members wouldn’t know the difference between a postcard with a pretty design and one printed in black and white with a rate on the front.
It still hurts my stomach to write [...]
Who says marketing doesn’t work?
In case you haven’t heard – McDonald’s carrots taste better than regular old carrots.
Some of us in the marketing field know how marketing works. It is a beautifully balanced mixture of branding and awareness. But the naysayers would have you believe that marketing = advertising. They believe that as long as you are sending out [...]
Why Direct Mail Still Wins
I found this on a site that I enjoy reading from time to time.
A recent study by International Communications Research, commissioned by Pitney Bowes, found that consumers still prefer receiving promotional information and private communications the traditional way: delivered by the mailman.
When surveyed, 45.3 percent of study respondents viewed delivered mail as less intrusive than [...]
