"How To"
How to pick the right agency for your credit union
You pick us!
Ok, now that that is out of the way, selecting a credit union advertising agency, marketing agency or design agency - is a tough decision for any credit union. Making the right choice will lead to trackable results for your credit union. Making the wrong agency selection will not only be a waste of [...]
Social Media and Credit Unions: A Recap from MAC 2008
To the folks who regularly tune in, thanks – I hope you find this helpful.
To the folks who attended the Marketing Association of Credit Unions 2008 Conference and Awards, I am compiling a list of the links that I mentioned in my presentation. I hope it helps in your presentations to your board and executive [...]
Twitter is your credit union marketing wingman
Hello ladies, have you met my friend Twitter?
Twitter is the perfect marketing wingman. He will tell everyone around you about the things that make you great. He will even go out and bring cool people to you. He is awesome like that. But not only is he a great wingman, Twitter makes a pretty good [...]
What makes a great credit union logo?
There are five critical elements that can be seen in every great logo design:
It must be describable
It must be memorable
It must be effective in black and white (and at low resolutions – say on a fax)
It must be scalable (this means it will work well on pens or other swag)
It should never include a [...]
How To: What to do when your CU gets Blogjacked
Look, I am no lawyer, and if you get blogjacked, a lawyer is likely to be your sidekick in your blog crime-fighting adventure. I am merely an assistant, a learned advisor, even a friendly guy at the gas station offering you directions.
Consider me Q to your James Bond. Maybe even the Obi Wan to your [...]
How-To: Digital Branch Merchandising on the Cheap!
You have all seen them. The big flashy screens put up in branches to promote products and services. The ads keep rotating out like magical posters. Sometimes they give you news updates, videos or animated ads. Whatever it is that you are getting from your service provider, I have to say, you could likely do [...]
Brand Killers – what not to do to your credit union.
I am also posting this in the How-To section because I almost titled this post “How to kill your brand”
Here is the background. I have been over and Denise Wymore’s site (which I love) and we have been discussing what she calls Pirate Marketing and I call Ghetto Marketing. The conversation has been great. We [...]
How To Speak “Graphic Designer” for Credit Unions
Over the past 12 years of my personal career and the accumulative experience of my team, we have found one thing to be constant. Technology creates confusion.
Other than the agency, I also own and run an internet marketing and design company for about 10 years. About 6 years ago I met up with an old [...]
How to get youth members the Provo Utah way
This is the coolest thing I have seen in a while.
#1. Provo High School is making financial education a requirement for graduating from high school. This is brilliant and can only help the credit union cause.
#2. Seeing an opportunity to be apart of this revolutionary idea - Utah Community Credit Union has opend a satellite [...]
How To Write a Press Release for Your Credit Union
There are thousands of books out there on how to write a press release. There are even more online resources. Here is one more neat, short how-to segment on how to write one for your credit union.
I am going to give you some good stuff here on what not to do and some tips on [...]
