Youth Marketing
Does Your Credit Union Have a ButterFace?
Don’t let your credit union web site be dismissed as a Butterface. Find out how an why you need – no, MUST have a new web site.
Why did your credit union reject me?
Ok, so why ask the question right? Credit unions don’t reject relationships with potential members. Or do they?
I was rejected… on Twitter.
I know, I was surprised too!
Lets get the psychology out of the way first.
Hello, my name is Tony Mannor of Andermahr & Company – The Credit Union Marketing Agency. I am a credit union [...]
Caution: Social Media Cuts Both Ways
Your credit union has nothing if it doesn’t have a brand. A brand works both ways
1. The message you present your members
2. The message your members present on your behalf
Both are equally important. You need to control both as much as you can. This is a good start, but as always – keep your ears and eyes open. What you are laughing about and sharing with your friends via YouTube could be happening to you and your credit union.
Hey Credit Union! Show me you’re nuts!
Credit union marketing and advertising doesn’t need to be boring and dull. Spice it up and watch the new accounts open!
Hello, Our Members are Morons.
I seriously thought about making a t-shirt that said this to hand out during concept presentations.
Why?
Because I was tired of hearing “I think it is great, very clever, but I don’t think our members will ‘get it’”.
I have always wanted to say “Well, that is because they are obviouly morons.”
Not because I thought it was [...]
Suicide by Internet – Special Marketing Victims Unit
We have been watching newspaper shrinking up, consolidating and dying. Just the other day, reports came out that The San Francisco Chronicle is basically being sold for scrap.
“The Chron” has been a major paper in this area for 100 years or so. My dad used to have me run down to the 7-11 near my [...]
Credit Union Marketing on a Shoestring Budget
There is a popular quote by marketing types. It happens to be from one of the most brilliant salesman and businessmen of the 20th century. It goes:
“A man who stops advertising to save money is like a man who stops a clock to save time.”
Henry Ford said that a long time ago. It is still very true today. I had [...]
How to pick the right agency for your credit union
You pick us!
Ok, now that that is out of the way, selecting a credit union advertising agency, marketing agency or design agency - is a tough decision for any credit union. Making the right choice will lead to trackable results for your credit union. Making the wrong agency selection will not only be a waste of [...]
Friday Fun: I was sick, but now I am SUPER!
Things have been quiet around the blog. We had a mad rush of interest in some of the super cool credit union marketing things that we have been doing and I have been feeling like a one legged sprinter – tired and running in circles.
However, today something strange happened. While eating a Jack-in-the-box taco I [...]
Are You Aggressive in Your Credit Union Marketing?
I like this ad.
Coincidentally I was working on a keynote that I am giving at a Marketing Association of Credit Unions roundtable here in Northern California about “Aggressive Youth Marketing” and I took a minute to goof off and I saw this ad.
When talking to CU Marketers, many of them are afraid to get “crazy” [...]
